There is a big debate going on in the pharmaceutical industry at the moment and it’s a ‘big data’ debate. The topic of the moment is transparency: clinical trial data transparency, regulator transparency, and transparency from marketers. In the UK, the debate has been turbo-charged by the publication of Ben Goldacre’s book, Bad Pharma. Whilst […]
Doctors’ Online Habits- Reach v Engagement
Given the amount of resource that companies plough into websites and online initiatives these days, it is beholden on any healthcare marketer to take an interest in the browsing habits of doctors. Two recent surveys from the US have come to some similar conclusions. Manhattan Research’s regular “Taking the Pulse” survey (of 2950 practicing US […]
Facebook Marketing: Any Role in Healthcare?
It has now been nearly a year since Facebook’s initial public offering valued the company at $104billion, and ever since the market has being trying to decide whether that figure was wise or wishful thinking.From an IPO high of $38, the company’s share price has dipped as low as $18 in September, before climbing back […]
Healthcare Industry APPs
PME MASTERCLASS FEATURE- APP fever seems to have gripped the healthcare industry where product managers feel somehow out-of-touch if they don’t have a phone APP in development. In this article we’ll look at reasons why you might want to develop an APP to support your product, cover some of the practical issues to consider when […]