Health 3.0 – A more open, informed & empowered patient
Many patients are taking a growing stake in their own health management. Just as we, as marketers, got to grips with the influence of the internet, and the phenomenon of patients visiting their doctor with reams of paper printed from medical websites, then along came web 2.0 and, with it, health 2.0: a “read-and-write web”, […]
We moving forward
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