The buzzword “Multichannel” has been thrown around in pharma marketing circles for a few years now and it has always irked me a little. What marketing isn’t multichannel? Exactly who are these brandRead More

There will probably come a time when many of us will routinely monitor, track and record an array of health metrics on a daily basis. Medicine may start to become an exercise inRead More

Pharmaceutical companies in the US, and elsewhere, have been nervously hovering around the fringes of social media for a number of years now, trying to figure out how to engage with a mediumRead More