Echowave Healthcare
September 4, 2021

Pharmaceutical Industry Reputation Post-COVID

The modern Pharma industry has long had issues around “reputation” and much of the criticism has often centred on drug pricing. Commercial organisations developing and selling life changing and life-saving products are held to a different standard to other companies. If a technology firm decides to launch their new smartphone at an exorbitant price, in […]

January 12, 2018

Pfizer: A History

Like most pharmaceutical companies established in the nineteenth century, Pfizer’s origins are as a fine chemicals company. Charles Pfizer and his cousin established “Charles Pfizer & Company, Manufacturing Chemists in New York in 1849 and by 1860 the company were making over a dozen chemicals for use in a range of industries including photography, food […]

August 4, 2015

Multichannel

The buzzword “Multichannel” has been thrown around in pharma marketing circles for a few years now and it has always irked me a little. What marketing isn’t multichannel? Exactly who are these brand managers that choose their one channel for the year and stick with it? “This year it’s just print ads for us!” “Nothing […]

January 14, 2015

Healthcare 2015: It’s getting personal

There will probably come a time when many of us will routinely monitor, track and record an array of health metrics on a daily basis. Medicine may start to become an exercise in the manipulation of big data, where a rich record of diagnostic & lifestyle information harvested from smart devices dotted about our person […]

August 7, 2013

Industry Transparency

There is a big debate going on in the pharmaceutical industry at the moment and it’s a ‘big data’ debate. The topic of the moment is transparency: clinical trial data transparency, regulator transparency, and transparency from marketers. In the UK, the debate has been turbo-charged by the publication of Ben Goldacre’s book, Bad Pharma. Whilst […]